* Mistake 1: Going to the wrong place
If your idea of lingerie shopping involves a big pink store in a mall, think again. Mass-produced lingerie is about as exciting as one of those poker sets that you can grab while waiting in the checkout line - everybody has got the same one, and everyone stuffs it into a drawer after using it once. To get her a gift that she'll really want to wear, steer clear of the malls and dig up some little lingerie boutiques in your area; they probably won't be any more expensive, and you'll have the benefit of improved customer service and expert advice from its owner. You'll also get a better selection of lingerie from a variety of brands, so you'll have a much better chance of finding something she'll actually love. If you can't find a boutique in your area, try some of the specialist boutiques online like La Petite Coquette, Glamorous Amorous, and Faire Frou Frou.
* Mistake 2: Guessing the size
You're forgiven if you don't know her bra size (chances are, neither does she!), but you might be in trouble if you think you can chance a guess. Thanks to infinite variations of brands, styles, shapes and measurements, it's pretty likely that holding up your hands to the sales lady and saying "about this big?" isn't going to yield a good bra. If you don't know her bra size, try heading for familiar territory in chemises, robes, and nightgowns, where everything is sized in S-M-L. There's a fantastic variety of styles for every woman in these pieces, and you can be confident that size won't be an issue.
* Mistake 3: Grabbing the most expensive thing you can find
My dad is very guilty of this one - when he wants to buy a great gift, he walks into a store, buys the most expensive version of whatever they have, and proudly presents it to the recipient. While it's a lovely gesture to want to spoil your partner, defaulting to a spendy set is no different than grabbing the cheapest - unless you've considered whether she'll actually love the gift, you're probably just wasting your money. This is especially true if you buy some of the "boudoir" lingerie, like popular gauzy babydolls that are useless outside of the bedroom. Instead, spend money on something that works with her lifestyle - if she's all about cozy slippers and hot chocolates, splash out on a cashmere robe to wrap her up in luxury. If she loves wearing corset-like tops during nights out, spoil her with a gift certificate to have her own fitted and made. You can still throw money around when buying a gift (please do!), just make sure you're buying something she'll want to keep.
* Mistake 4: Ignoring her personal style
She spends hours choosing her clothes for a big night out, so why would her lingerie be any different? While it's easy to assume that all lingerie is the same with brands like Victoria's Secret and La Senza around, lingerie is just as diverse and colourful as her outerwear. Before you buy anything, think of her favourite outfits and try to assign a category to them - is she punky, sophisticated, feminine, athletic? How about flirty, romantic, or cozy? If you're finding it hard to pin down a style, try browsing a big lingerie collection like Figleaves and try to match colours, prints and general styles from her wardrobe.
* Mistake 5: Buying for you, not her
In the end, it's not you that will be wearing this gift, it's her. We know you really want that fantastic-looking red see-through babydoll, but if she normally wears white cotton bras, that probably isn't an ideal gift. Similarly, lovely trappings like suspender straps might seem fantastic, but when she's still trying to get them on after half an hour it won't seem like such a good idea. It's great to indulge in the fantasy of sexy lingerie, but the reality of finding something she feels confident in is far sexier - if she's not worrying over fussy straps and see-through cups, she can concentrate on showing her appreciation for your thoughtful gift.
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